When researching into key media concepts that make up media texts, I have discovered that genre is one of the most important media concepts that industries use to sell and market products. This can happen in many industries such as music, film, literature and many more, however since my group are researching the music industry we have explored some key music genres and sub-genres.
Genre is important as it helps audiences distinguish between media texts. For example a person who is into rock music likes to be able to browse all the rock music CD's together in a shop rather than having to look about for the genre they are interested in. Different genres in the music industry include: rock, pop, indie, dance, R&B, alternative, and many more. Different genres have different characteristics and styles that set them apart to be different genres. Sub-genres are categories within existing genres that have been classified for more specific tastes. For example rock music has many sub genres such as metal and surf rock, which are two opposite styles of music.
When exploring different styles and music and genre I have created a mind map to show some of the sub-genres from the main, popular genres of music.
After researching into different styles and genres of music our group have decided that we are going to base our media product on the post-rock/alternative genre. This is because we have some similar and different music interests but have decided that this genre is best as it suits each of our interests the most.
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