Bjork – Mutual Core
This music video inspires our group a lot because it is directed by Andrew Thomas Huang – who also directed the original video for Sigur Ros – Brennisteinn. The video consists of a lot of volcanic and earth stuff; which inspires our theme and idea of combining nature and portraiture.
The song is a metaphor between two people converging and the earths crust which when working together, make sense as a whole. The video consists of a lot of CG pictures as well as real nature elements gathered from Iceland, which is a coincidence as the band we are choosing (Sigur Ros) are in fact Icelandic. The editing in the video is really interesting as a lot of the nature elements are animated which have been done in post production. This influences our initial ideas of having multiple exposures and juxtaposed shots – a lot of this is going to come from our editing techniques in post-production. There is a scene in the video where Bjork’s face appears to melt into the rocks, at this point the song is at its peak and the images reach an explosive conclusion. This inspires me and my group to create a similar effect in our video, for example at the peak of the song such as the chorus, having something change dramatically in the video to shock and surprise the audience.
Overall the video is quite strange but nevertheless cleverly done. It fits in with our genre of alternative/post-rock as it meets the audience’s expectations for this particular genre. The stylistic elements in the video accompany this, for example the strange costume that Bjork is wearing in the video. Like other initial research we have done this video has the same location throughout but it is constantly changing which makes it entertaining. When researching the Radiohead video for Lotus Flower I found that the same technique was used there.
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