Message to Moderator

Welcome to my G324 A2 Media Studies digital portfolio. This blog will take you through the process of creating our music video; this ranges from the research to the evaluation questions. The 3 main products we had to produce were a Music video, Digipack design and a Digipack advert. Use the tabs at the top of the blog to navigate through the full process. I have also created hyper links on each page so that each media item is easy to find and access.


Michael Rowell

Evaluation Question 3

http://liampearso8.wix.com/question-3-#!question-3-/c14ak

This is a link to Question 3 from our Evaluation

Evaluation Question 2

Evaluation Questions 1-4

http://liampearso8.wix.com/question-3-

This is a link to a Wix page that compiles all of our evaluation questions in a way that is easy to understand and navigate. This Wix includes:

• Question 1 
• Question 2
• Question 3
• Question 4

Final Digipak Magazine Advert

This is the final advert, it has been given a change of colour to match our brand identity. Some of the audience feedback also mentioned that the advert needed something other than a plain back ground so I decided to add a tit dye over lay on Pixlr. 

I found that the 'Grape' overlay fit with our brand image, it gives a nature feeling alongside an eery dark presence of the mask. 

Digipak Advert Design Idea 1

This is the first design our group decided to go with, it has an interesting colour pallet with the silhouetted horse we see in the video. The use of the desaturation tool in Photoshop allowed me to get the steady decay of gray to blend into the lime scale sky. the issue with this image was the positioning with the reviews and the lack of a professional feel. the still from the video itself is landscape and transferring it to portrait for the poster resulted in cropping.  

Digipak Advert Design Idea 2

Our poster for our single keeps with some of the conventions of we found in the early research period. The use of the graphic mask will hopefully catch the viewers eye. As far as the graphological features of this advert are concerned the font is styled in a free flowing calligraphic way, it has connotations of freedom and a lack of standardization.